During Safety Week how can you tell about own responsibility, theft and hemp cultivation without raising a pedantic finger?
NOOMATS did it like this:
- We held a secret photoshoot during a criminal breakfast.
- With a wink, we gave three personalities back their digital lives.
- A bike thief stole the same bike 25 times. Only once somebody thought that it was ‘a little strange’.
- Make 5500 people leave a building within 10 minutes. Is that even possible?
- 50 cents in da house, or at least a healthy dose of municipal rap in a contemporary videoclip.
- And yes, the narcotic hounds of Breda were everywhere!